“This handbook describes a seven-step process to assist public health officials and others to communicate effectively through the media during emergencies. At the core of this process is the belief that positive action must be taken to interactively facilitate effective media coverage of events and situations rather than simply responding to the resulting coverage. By implementing such a “proactive” and interactive approach, public health organizations and officials will be in a stronger position to ensure that their messages are accurately reported, highly visible and clearly heard. “
By Randall N. Hyer and Vincent T. Covello
Effective Media Communication during Public Health Emergencies
- June 21, 2011
- | Filed under Report
